Employment Branding and Messaging Content

We create custom recruitment messaging content, including job ad templates, social media content, sourcing talking points (a “pitch doc”), and candidate interview-day collateral.

  • Defining Your Employment Offering and Employee Value Proposition
    It’s probably not getting any easier to attract the top candidates you need. And there are hundreds of organizations all saying the same thing: our people make the difference, we’re industry leaders, take your career to the next level. We can help you identify your employment “offering” by studying why recent hires joined your firm, surveying candidates who were offered but declined, talking with your recruiting team and hiring managers about their pitch, understanding what keeps your top performers engaged, and completing a competitive analysis of your top people competitors. You’ll end up with key recruitment messaging that you can leverage in print, on your career site, across the web (think LinkedIn, Facebook, Blogs, etc.), and in person.
  • Building Sourcing Profiles
    One size does not fit all. And while you may leverage core messaging across all job types, we must also recognize that different candidates have different motivators. Engineers may want to hear about what they’re going to build, and the cool technology they’ll learn about and use, while sales people may want to land big deals and earn big bucks. We can help you create job specific sourcing profiles that capture the specific motivators and recruitment messaging that will appeal to your target candidates. This will help your recruiters get passive candidates interested, help your hiring manager articulate “what’s in it for me?” in a more tailored way, and help you customize and target your job postings and ads.
  • Turning Your Messaging Into On-Target Content
    While we’re not an ad agency, we do have expertise translating your recruitment messaging into on-target content. We’ve helped companies create compelling job posting templates, new career site content and testimonials, hiring manager and recruiter talking points, presentations for campus or industry career events, and candidate/interview packets. Of course, if you’re looking for professionally designed advertisements, we can help you engage a design firm, too.