Focus Groups and Surveys to Assess your Recruitment Function

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Recruiting Focus Groups and Surveys

Assessing Recruiters
We have deep experience assessing the practices, focus, and performance of recruiting teams. We leverage focus groups and surveys to capture critical data about the way your team recruits, engages with colleagues, and manages hiring manager relationships. We can help you to identify skill gaps, credibility issues, and – on the positive side – best practices and behaviors that you want to reward and reinforce. We utilize in person and over the phone facilitated focus groups and online surveys to capture more objective, third party qualitative and quantitative data for you.

Assessing Your Employer Brand and Employee Value Proposition
We have expertise to help you assess, validate and articulate your employer brand and employee value proposition. We leverage internal focus groups and external market feedback to help you create and/or enhance the recruitment messages that you leverage to compete for top talent.

Assessing Hiring Manager Experience, Needs and Performance (Voice of the Customer)
We have surveyed and facilitated focus groups with many hiring managers over the years. If you’re trying to better understand where hiring manager frustration is coming from – and learn whether or not it’s justified or based on just a few isolated incidents – or identify whether or not your hiring managers are leveraging the process, tools, and approaches your organization needs, we can help. We have experience capturing real-world feedback and quantitative feedback through professionally facilitated focus groups and surveys. We can help you benchmark hiring manager experience, uncover the “why” behind hiring manager feedback, interpret and act upon the feedback received, and share the results with your team and the business in a way that’s constructive.

Assessing Candidate Experience (Voice of the Customer)
We have surveyed thousands of candidates over the years, and know how to create valid questionnaires that get at the heart of your questions about employer perceptions, source of hire, interviewing experience, and overall process. We help you measure your candidate experience and interpret the results so that you can make the adjustments to your approach and process that will lead to a better reputation, more employee and candidate referrals, and a better candidate experience. If your company sells direct to consumers, it may also help improve your consumer brand; candidates are customers, too!