It’s fairly late; I’ve just returned to my hotel room, having just spent the last few hours socializing with ERE Expo attendees, vendors and organizers.
My favorite part of any conference is the socializing part. In fact, I strongly believe that the real value in attending live events is the opportunity to get to know people. While this year’s program promises to be stellar, I would happily trade the PowerPoint slides for an hour or two with colleagues (and a glass or two of wine).
Our little crowd spent the better part of the evening discussion entrepreneurialism, politics, economics, religion, relationships, and social issues. We shared political views, passions, and family histories. We even talked about recruiting. At the end of the evening, I felt fortunate to work in an industry of smart, committed people who approach recruiting with a variety of world views.
I believe that social media provides a starting point, a platform , a medium to reach out, to find, to discover, to listen and to share. I know that to make social media work for recruiting, we must figure out how to harness the value of socialization on a big scale. How can we quantify the value of a conversation? How and when do we engage potential candidates by having a conversation with them? And how do we turn all of this socialization into actual hires?
Many recruiting organizations are skeptical of the value of integrating socialization into the recruiting process. Success stories are trickling in; hires have been made, but few reports of large scales success. I am hoping to discover more success stories throughout the conference, by attending the conference sessions and by great having conversations with my colleagues.