Employment Branding & Employee Value Proposition (EVP)
I already have an ad agency, why would I need your help with Employment Branding?
We take a different approach to branding. We start by partnering with you to build out your employee value proposition in the context of sourcing and competing for top talent – why would someone great, who is already working for a great company and gainfully employed, want to quit and work for you? We work closely with your teams – recruiters, HR, executives, top performers, recent hires – to go beyond the generalities that plague so many EVPs to come up with content that is written in an authentic tone, resonates with existing employees (truthful, and not too aspirational), and – most importantly – is actionable.
We take the EVP and leverage it to develop very specific recruitment messaging for your hardest to find talent – the talent that is not typically responding to your ads. This includes building better job ads, career site content (including testimonials), LinkedIn and social content, and hiring manager selling guides. We then help you implement this in the real world – training, communication, how-to guides, and one-on-one coaching between recruiters and hiring managers.
You end up with a toolkit of sorts that goes beyond the words of a well written EVP and pretty ads – you get actionable content and a plan to improve the way you engage, source, and recruit top talent.